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Revolutionary In-Vehicle Experience


The Software Defined Vehicle (SDV) has become a key investment focus for Original Equipment Manufacturers (OEMs) globally. While most next-generation OEMs are prioritizing an SDV-first approach, significant legacy players are formulating strategies to transition from traditional to SDV architectures. This shift, which facilitates a platform for ‘continuous revenue and services delivery’, is anticipated to generate substantial value for OEMs, their suppliers, and ultimately, the end customers.


In parallel, OEMs and suppliers are swiftly advancing the development of next-generation in-car virtual assistants, powered by sophisticated Large Language Models (LLMs). These cutting-edge virtual assistants are designed to provide a more seamless in-vehicle experience. However, the success of these virtual assistants hinges on meticulous implementation; otherwise, their capabilities may not meet users’ expectations. To fully leverage their potential, the integration of additional services is essential.


What Is Pumped doing?

At Pumped, we’re seizing this unparalleled opportunity to construct the future of retail marketplaces. We’re pioneering the transformation of In-Vehicle retail through the power of Generative AI, thereby unlocking the potential of a trillion-dollar industry. This innovation represents a direct convergence of the Retail and Automotive sectors.

Problem - Navigating a Complex Landscape


The implementation of SDVs presents substantial global challenges, including:

  • Unprecedented disruption across the industry

  • Unmatched complexity

  • Massive investments with uncertain returns on investment (ROI)


In the absence of alternative revenue streams, OEMs are compelled to set high prices for their products, rendering them unaffordable for many potential customers.


So, what strategies can OEMs employ to reduce their prices while still maximizing ROI?



While the SDV/EV market is experiencing rapid growth, it is simultaneously grappling with issues of affordability. A report by Markets and Markets forecasts that the smart transportation market is set to expand from USD 122.4 billion in 2023 to USD 248.7 billion by 2028, growing at a compound annual growth rate of 15.2% during this period.


  • Substantial market segment actively seeking more cost-effective EV options. 

  • By addressing the affordability issue, we can tap into this significant market opportunity."

Solution - The Future is In-Vehicle Retailing

  • Innovative Concept: Our approach to In-Vehicle Retailing revolutionizes SDVs, transforming them into dynamic shopping platforms that offer both convenience and affordability.

  • Cost Reduction: Our solution mitigates the costs associated with SDV ownership by providing discounts and personalized retail options, making SDVs more accessible to a broader consumer base.

  • Immediate Relevance*: Given the looming presence of the SDV market and the readiness of the required technology, our solution is not only timely but aligns with contemporary consumer expectations.



Progress and Traction of Pumped Retail IVI:


  • Market Research: We've conducted research to gain a gain a better understanding of both consumer and industry needs

  • Prototype Development: Successfully developed a functional end device prototype for in-vehicle retailing.

  • Strategic Partnerships: We are in the process of forging partnerships with key players in the industry

  • User Onboarding: We have begun onboarding users and have received positive feedback.


Our progress thus far underscores our dedication and ability to effectively tackle this challenge.

Business Model


Revenue Generation


  • Retailer Partnerships: Pumped Retail's revenue is primarily generated through partnerships with retailers. We provide retailers with a unique opportunity to advertise directly to in vehicle consumers via our platform

  • Advertising Revenue: Our main revenue stream stems from the advertising fees we charge to retailers, that we then share with automotives By offering a direct channel to consumers during their in-vehicle time, we provide retailers with an innovative and effective marketing platform


Profitability Strategy


  • Scalability: Our business model and platform is inherently scalable having the potential to cross all Retail domains conducive to driving, across many countries and regions. This scalability is truly global and sets us on a path towards profitability as we expand.

  • Diversification: We are proactively seeking opportunities to diversify our revenue streams beyond advertising fees. This includes forming partnerships with data providers, offering premium subscription services, and engaging in affiliate marketing. Diversification helps us reduce our dependence on a single source of revenue.

  • Consumer-Centric: We place a high priority on delivering a seamless and valuable experience for our users. A satisfied user base is more likely to engage with our platform, attracting more retailers and driving advertising revenue. This positive feedback loop is crucial to our long-term profitability.

Challenges and Our Strategic Response

  • Market Competition: The SDV/EV market is highly competitive. However, our unique approach and strategic alliances distinguish us from the competition.

  • Consumer Adoption: While introducing consumers to the concept of in-vehicle retailing may require time, we have devised strategies to facilitate and accelerate user adoption.

  • Technological Risks: Our team, backed by extensive experience, is well-equipped to navigate and overcome technological challenges

  • Market Uncertainties: Our agility enables us to swiftly adapt to market fluctuations and changes

  • Regulatory Landscape: We maintain a vigilant eye on regulatory changes including the European Digital Markets Act (DMA) to ensure our operations remain compliant, and we are prepared to adapt as necessary.

European Digital Markets Act (DMA) 

The European Digital Markets Act (DMA) is a groundbreaking piece of legislation introduced by the European Union (EU) to regulate the digital market environment³. Here are some key points about the DMA:


  • Objective: The core objective of the DMA is to make the internet more competitive and safer for its users. It aims to prevent large online platforms that connect consumers with content, goods, and services from abusing their market power

  • Gatekeepers: The DMA establishes a set of clearly defined objective criteria to identify "gatekeepers". Gatekeepers are large digital platforms providing core platform services, such as online search engines, app stores, and messenger services.

  • Regulations: The DMA lays down a list of "do's" (i.e., obligations) and "don'ts" (i.e., prohibitions) that gatekeepers must comply with. These rules aim to stop them from imposing unfair conditions on businesses and consumers.

  • Impact: The DMA is expected to lead to more competition and choice, greater innovation, better quality, and lower prices. Failure to comply with the DMA can result in hefty fines and even the possibility of being forced to offload assets or being banned from operating within European borders.

  • Implementation: The DMA was first proposed in December 2020 and is set to fully come into force during 2023-24


In summary, the DMA is the EU's attempt to regulate unfair online market practices that impact users in the European Union³. It's a significant step towards ensuring a level playing field for all digital companies, regardless of their size⁴.

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